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Signaling Effect of Brand Credibility Between Fairness (Price, Product) and Attitude of Women Buyers

Journal:Abasyn University Journal of Social Sciences (AJSS), 2020, Volume 13, Issue No 1

Author(s):

Keyword(s): Price Fairness, Product Fairness, Brand Credibility, attitude of Women Buyers, signaling theory

Category

SOCIAL AND CULTURAL STUDIES
ENGINEERING AND TECHNOLOGY

Year

2015 or earlier
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